| Image: establishing a positive value-relationship with your customer which, over time, will build brand equity and increase brand value. . | Branding: creating a unique message or name for what you sell; most often based on cumulative, psychological impressions. | |||
| Promotional Distribution: The mixture of methods used to get your product, service or message into your customer's hand, and mind. | Marketing campaign: One or more promotional activities undertaken in an effort to increase awareness of your product or service | |||
"Advertising creates awareness.........
..........Promotions are a call to action."